I redesigned how add-on services are managed and recommended in the booking flow—making it easier for businesses to control offerings across locations and for customers to discover custom recommendations, right when and where it matters.
Contribution
Principle UX Designer, Interaction Design
Target Users
Analysts, Service Providers, Clients
Products
Service Applications, Consumer-facing Apps (B2B and B2C)
Outcome
Add-on adoption achieved a rate of 40%, reflecting the success of integrating personalized booking options. Operational efficiency improved with a 20% reduction in manual effort for front desk staff.
The platform significantly improved service adoption and operational efficiency.
Add-on Adoption Rate
Reduction in Manual Effort
Customer Retention Increase
Boulevard Labs' Booking Agent is a sophisticated scheduling and booking application designed for the personal care industry, enabling businesses to efficiently manage and integrate add-on services.
Centralized tools for managing and configuring add-on services across multiple locations.
Streamlined booking process with personalized service recommendations.
Help front desk staff identify cross-sell and upsell opportunities
Powerful tools for managing locations, services, and staff.
During the online booking process, customers are presented with relevant add-on services that complement their primary service selection, such as suggesting a blowout when booking a haircut. An alias set at the business level is presented unless the location has chosen to be customized further.
Increased service adoption and upsell opportunities through personalized recommendations.
Streamlined processes and reduced manual effort through automated recommendations.
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